Elby Mobility Names Justin Moore President of Global Operations.

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Aurora, Ontario, Canada (October 21, 2020). Today, Elby Mobility Ltd., a leading global provider of electric bikes and drivetrain technology solutions, is pleased to announce that Justin Moore has been named as President of Global Operations.

Moore has more than 20 years of senior management experience, including decades of principal roles in design, product development, and global sourcing. He has created over 500 products and 14 brands in the last 30 years, many which are still sold at big box retailers around the world. One of his most successful creations was the WASPcam brand Action Cameras, which he nurtured into a successful competitor to the GoPro before selling the product rights to a private equity company in 2016. This isonly one of several success stories in Moore’s portfolio.

“Justin is the perfect leader for Elby Mobility,” stated Frank Stronach, founder of Stronach International. “From his hands-on experience with tool and die here in Canada, to his extensive knowledge of the global bicycle and automotive industry, his experience and knowledge will prove huge assets for our company.”

“From our first meeting, I felt that Justin had the passion to turn Elby Mobility into a successful venture.”

“I am extremely excited to join the Elby Mobility team,” said Moore. “Cycling is my passion and I knew one day I would end up in a senior role in the industry. The day Mr. Stronach called to discuss Elby, I knew it was an opportunity of a lifetime.

Not only will I be working in an industry that fuels my passion, but I will apprentice with one of Canada’s most accomplished businessmen. I am grateful to be working alongside Mr. Stronach, and will deeply value what I can and will learn from him. I look forward to building the team and leading Elby to its place as a recognized global brand.”

Moore will be based at Stronach International Head Office, working closely with our management team in preparing Elby for long term, profitable growth.

He can be contacted at
Elby Mobility
Justin Moore, President Justin.moore@elbymobility.com 905-243-6668